Privacy policy

1. General


The protection of privacy and personal data is very important to Punfyre BV. This Privacy Statement is designed to inform individuals about how Punfyre BV handles personal data in the context of Amicimi and how individuals can exercise control over their personal data. It is recommended that individuals read this Privacy Statement carefully before using Amicimi’s website, products and/or services.


Punfyre BV, with registered office located at Vlamingstraat 4, 8560 Wevelgem (Belgium), is responsible for processing personal data.


This Data Processing Privacy Statement has been prepared in implementation of the General Data Protection Regulation, other European regulations containing provisions relating to data protection and privacy, as well as applicable national data protection and privacy legislation and implementing decrees.

2. Definitions

“General Data Protection Regulation” or “AVG” is the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data and repealing Directive 95/46/EC.

“Amicimi” is Punfyre BV’s digital alarm button with accompanying application which enables its users to quickly and accurately notify the right contacts to obtain assistance in an emergency situation.

“Individual(s)” is/are the people whose personal data are processed in the context of the Amicimi website, products and services.

“Personal data breach” is a security breach that results in the accidental or unlawful destruction, loss, alteration or unauthorised disclosure of, or access to, personal data transmitted, stored or otherwise processed.

“Private users” are Punfyre BV’s customers who use Amicimi’s digital alarm button and associated services.

“Personal data” is any information relating to an identified or identifiable person, being the individual.

“Processing” means any operation or set of operations which is performed upon personal data or sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, blocking, erasure or destruction.

“‘Processing Controller’ is Punfyre BV which determines the purposes and means of processing personal data for Amicimi.”

3. The personal data collected


The following personal data are collected by Punfyre BV – in the context of the Amicimi website, products and services:

  • Category 1: the ordinary personal data of individuals:

    • Category 1.1: the IP address, first and last name, address, billing address (optional), e-mail address, address and mobile phone number of visitors to Amicimi’s website and/or (potential) customers.

    • Category 1.2: the first and last name, address, e-mail address, mobile phone number and location (GPS coordinates) of private users.

    • Category 1.3: the first and last name, e-mail address, mobile phone number and capacity of private users’ contacts.

  • Category 2: the special identification data of individuals:

    • Category 2.1: the facial recognition, voice (optional) and medical data (optional) of private users.


The aforementioned personal data are collected for the following purposes:

  • Category 1.1: (i) to ensure the proper functioning and optimisation of the Amicimi website visited by its (potential) customers, (ii) to realise purchases of Amicimi’s alarm button with associated subscription services through the website and (ii) to send out newsletters.

  • Category 1.2 and 2.1: (i) to achieve registration of private users on Amicimi’s services through the application and (ii) to ensure that private users can use Amicimi’s services.

  • Category 1.2, 1.3 and 2.1: (i) to have the alarm button activated and (ii) to ensure that private users can use Amicimi’s alarm button and/or FollowMe.


For the processing of the special identification data of individuals (category 2.1) by Amicimi, the consent of the individual is requested. Moreover, those involved undertake to only store the contact details of contact persons (category 1.3) in the Amicimi application if they have the consent of the contact person to do so. Under no circumstances can Punfyre BV be held liable for the unlawful use of a contact person’s personal data by an individual.

4. The purposes of processing

4.1 Delivery and operation of Amicimi products and services

The processing of personal data is necessary for (i) the purchase of the alarm button with associated subscription services from Amicimi, (ii) the ability to easily contact the individual as a customer, (iii) the delivery of the alarm button with associated subscription services to the customer, (iv) preparing and sending an invoice to the customer and (v) the proper functioning of Amicimi’s alarm button with associated subscription services.

4.2 Statistical reasons

The processing of ordinary personal data for statistical reasons takes place solely for the purposes of evaluating the functioning of the Amicimi website and optimising the internal functioning and the products and services of Amicimi.

4.3 Transfer to third parties

Punfyre BV relies on third parties to perform and enable Amicimi’s services, in particular for:

  • realising emergency services;

  • providing web hosting services;

  • helping to improve and optimise the operation of the Amicimi website;

  • accomplishing the online purchase of a product and/or service from Amicimi in the webshop.

By subscribing to the “Plus” subscription, the individual can choose to use the alarm follow-up by Securitas Alert Services NV. In that case, Securitas Alert Services NV will process the personal data of the individual and the Securitas Alert Services NV privacy policy will apply. The individual acknowledges that they have had the opportunity to read the privacy policy of Securitas Alert Services NV.

4.4 Legal obligations

In case of a court order or to comply with other mandatory laws or regulations, Punfyre BV may disclose personal data. Individuals will be informed, unless subject to legal restrictions.


Punfyre BV does not sell, rent, distribute or make the collected personal data commercially available to third parties. Punfyre BV guarantees a similar level of protection by making contractual obligations opposable to appointees, which are similar to this privacy policy and guarantee that the duty of discretion will be respected at all times.

5. Duration of processing

Punfyre BV stores and processes personal data for the period for which it is legally obliged to do so or for as long as this is essential for the purposes of the processing or for the contractual relationship with the individual.

6. Rights of the individual

6.1 Right of access and inspection

The individual has the right to access their personal data and its use by Punfyre BV at any time.

6.2 Right of rectification, deletion and restriction

The individual is free not to communicate certain personal data to Punfyre BV. The individual always has the right to request Punfyre BV to amend their Personal Data. The individual may also request that the processing of definite personal data be restricted, if the individual believes that such data is inaccurate. Additionally, the individual has the right to request Punfyre BV to delete specified personal data. If the individual refuses to disclose certain personal data or requests the deletion of specified personal data, Punfyre BV may no longer be able to (optimally) provide specified Amicimi products and/or services.

6.3 Right of objection

The individual has a right to object to the processing of their personal data if they have serious and legitimate reasons to do so.

6.4 Right of free data transfer

The individual has, within certain limits, the right to obtain their personal data processed through the Amicimi website in a structured, common and machine-readable form and/or to transfer it to other controllers.

6.5 Right to withdraw consent

Individuals have the right to withdraw their prior consent to the processing of their personal data.

6.6 Rights regarding automated decisions and profiling

The individual has the right to request Punfyre BV not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning or significantly affecting the individual.

6.7 Exercise of rights

The individual can exercise their rights by contacting Punfyre BV and attaching a copy of their identity card to this request

  • via e-mail to

  • by post to Punfyre BV, Vlamingstraat 4, 8560 Wevelgem (Belgium)

6.8 Right of complaint

The individual has the right to lodge a complaint with the Belgian Data Protection Authority:

  • Address: Data Protection Authority, Drukpersstraat 35, 1000 Brussels,

  • Tel +32 (0)2 274 48 00, Fax +32 (0)2 274 48 35,

  • Email:

This is without prejudice to a remedy before a civil court. If the individual would suffer damages as a result of the processing of their personal data, the individual may bring a claim for compensation.

7. Security and confidentiality


Punfyre BV has developed security measures adapted at both technical, administrative and organisational levels to avoid the destruction, loss, falsification, modification, unauthorised access or inadvertent notification to third parties of personal data as well as any unauthorised processing of these data. In the event that a aforementioned breach does occur and would involve personal data, Punfyre BV will inform the individual about the breach, including a description of the potential impact and a recommendation to mitigate the possible negative consequences of the breach.


Punfyre BV provides a secure, data subject-controlled environment for the use of the Amicimi website and application. Punfyre BV stores personal data securely on servers located within the European Economic Area.


Under no circumstances can Punfyre BV be held liable by an individual for any direct or indirect damage resulting from an erroneous or unlawful use by a third party of the personal data.


The individual bears responsibility for maintaining the privacy and security of Amicimi’s application. For example: by not allowing a third party to use its personal login and by avoiding all unauthorised access to its account. The individual is solely liable for the use of Amicimi’s application on the devices, IP address and identification data as well as its confidentiality.


he individual must immediately inform Punfyre BV of any unauthorised use of their account by sending an e-mail to

8. Applicable law and competent courts

This privacy statement is exclusively governed by and to be interpreted in accordance with applicable Belgian law, disregarding any conflicting legislation or rules. The courts and tribunals of the judicial district of West Flanders, Kortrijk division have exclusive jurisdiction if a dispute arises regarding the interpretation or implementation of this Privacy Statement.